Lotus’s, a leading retail business under CP Axtra Public Company Limited, continues its marketing strategy to expand its international customer base through a fan meeting event with the rising Thai-Chinese boy group NexT1DE, creating positive awareness both domestically and internationally, while reinforcing its goal of becoming “The Ultimate Food & Lifestyle Destination for All.

Ms. Worawan Pienlikitwong, Chief Transformation Officer, revealed:
 “Tourists and international customers, especially artist fan communities, play an influential role in digital engagement. We believe that building strong bonds with this customer segment will help Lotus’s gain more visibility across social platforms, enhancing the brand image as approachable and as a close companion in customers’ everyday lives.”

Under the Friends of Lotus’s strategy, Lotus’s has collaborated with various artists, one of whom is NexT1DE, a group that has gained significant popularity among international customers since their debut on CHUANG Asia Season 2. With members from both Thailand and China, the group has become widely recognized across Asia. This fan meeting not only attracts international tourists to visit Thailand, but also offers attendees the opportunity to experience popular and exclusive products available only at Lotus’s.

In addition, Lotus’s plans to continue partnering with artists and communities to expand into new customer groups and build stronger relationships with its customers.

Enhancing the Tourist Experience

To better serve international tourists, Lotus’s has set up special zones in 19 key tourist branches nationwide, including Bangkok, Chiang Mai, Pattaya, Hat Yai, Phuket, Samui, Hua Hin, Krabi, and Ayutthaya. These zones feature popular tourist products such as snacks, souvenirs, Thai herbal products, clothing, and gifts. Lotus’s also offers the Lotus’s Tourist Card, providing exclusive privileges and promotions with partners across dining, entertainment, tours, and wellness services. Tourists can apply for the card at any of the 19 branches.

Furthermore, Lotus’s has enhanced its MyLotus’s app to meet the needs of the digital lifestyle and better serve tourists, offering features such as a rewards system and exclusive tourist coupons that are easy to use, convenient, and designed to deliver a more impressive customer experience.

“We are confident that our strategy to build engagement with new target customer groups through marketing campaigns that connect with young people and tourists will elevate the Lotus’s brand image from a retail center to ‘The Ultimate Food & Lifestyle Destination for All,’ where everyone can ‘Feel Good Every Day at Lotus’s’ — whether on special occasions or ordinary days,” Ms. Worawan concluded.

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